MTV Snapchat Discover

Overview

MTV has a wide range of on-air, streamed and digital content needs. Rebecca worked in Viacom’s Social Responsibility Team and worked with the MTV digital team to create motion graphics for Snapchat Discover.

Client
Viacom Social Responsibility and MTV Digital

Year
2017-2018

Contributor

Graphic & Motion Designer

Audience

The target audience was aged 16-21. It was vital that content engaged and didn’t preach. A wide range of content delivered news stories, social awareness information, fun features and sponsored content.

Context

MTV Snapchat Discover takeovers promoted a range of social awareness issues, such as MTV Pride*, alongside daily MTV news and strands, such as MTV Beauty.

Sharable animations were produced to help spark discussions or direct an up-swipe to read an article.

*MTV Pride achieved more than 75 million cross-platform views during a month-long campaign with six Snapchat takeovers. It won the Broadcast Digital Award for Best Digital Support for a Strand, Channel or Genre in 2018.