MTV Digital Snapchat Discover

Overview

MTV has a range of content going out on-air, streaming and on digital. Rebecca worked in Viacom’s Social Responsibility Team and worked with the MTV digital team, creating motion graphics for Snapchat Discover.

Client
Viacom Social Responsibility and MTV Digital

Year
2017-2018

Contributors

Design and motion

Audience

The audience was between 16 and 21, so the content always had to be engaging and not preach at young people. The content ranged from up-to-date news, sponsored content, covering social issues and purely fun.

Context

MTV Snapchat Discover takeover for different social issues, for example, MTV Pride*, alongside daily MTV articles/news and strands such as MTV Beauty.

The intention is for the animations to be shared with others, to spark a discussion on a social issue or swipe up to an article.

* Winning the Broadcast Digital Award for Best Digital Support for a Strand, Channel or Genre 2018

MTV Pride stats: 75 million+ cross-platform views during a month-long campaign with 6 Snapchat takeovers.