Christmas concept and appeal

Overview

Hope and Homes for Children commissioned Claire and Rebecca to develop three campaign concepts, a direct mail pack, three-part email journey and landing page copy.

Client
Hope and Homes for Children

Year
2026

Contributors

Concept, copy and design leads

View services

Key briefing facts

  • The brief asked us to produce a concept and collateral that would raise funds to get children in war zones out of orphanages and Back to Family.

  • We were provided with a hero story from Ukraine.  

  • We were briefed to integrate the sentiments of the charity’s moto: Back to Family with their newly published Confined in Conflict report.

  • Concepts needed to closely reflect the brand and mission.

  • Storytelling needed to be authentic, ethical, unapologetic and hopeful.

Process

Our comprehensive process included:

  • Thoroughly appraising source materials to identify conceptual opportunities and challenges.

  • Exploring traditional Ukrainian folk art designs to identify icons and patterns that could introduce a visual campaign identity.

  • Ideating potential routes, then reviewing and refining to reveal those that best met the brief.

  • Developing and presenting three final concepts, visualised as outers and expressed in circa 200 words of core copy per concept.

  • Supporting client to finalise chosen concept: Safer with family

  • Drafting and designing a direct mail pack, inc. a version with a DD upgrade ask.

  • Drafting a three-part email journey and web landing page.

  • Proofing iteratively to achieve sign-offs.

  • Preparing print files.

“TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC TBC.”

“Claire and Rebecca tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc tbc.”

 Charlotte Thrower
Supporter Development Manager (Interim)

Contact us