Christian Aid magazine
Overview
Claire and Rebecca were commissioned to lead and deliver end-to-end creative services, and manage two freelance writers and two freelance designers.
Client
Christian Aid
Year
2025
Contributors
Editor-in-Chief and Senior Art Director
Key briefing facts
Christian Aid magazine is a strategically important stewardship device, highly valued by in-house fundraisers targeting supporter retention.
From edition to edition, the magazine consistently thanks its readers for their gifts, actions and prayers.
In 2025, a special edition was commissioned to mark the 80th anniversary of Christian Aid. It needed to reflect the anniversary theme: ‘The unstoppable power of hope’.
The brief asked us to balance stories of contemporary impact with those of nostalgic reflection.
The tone was briefed as humble and appreciative, and explicitly not self-congratulatory.
We needed to deliver 32 pages in a new A5 format, with both print and digital versions required.
The mailing pack was briefed to comprise the magazine, a letter featuring a soft ask, and a BRE.
Process
Our comprehensive process included:
Researching and pitching stories.
Identifying source material and images.
Collecting examples of visual inspiration.
Drafting layouts and flat plans.
Presenting proposals for sign-off.
Briefing freelancers and coordinating workloads.
Writing copy and designing layouts.
Bringing oversight, consistency and refinement.
Ensuring adherence to brand guidelines.
Incorporating stakeholder feedback.
Proofing iteratively to achieve sign-off.
Preparing print and digital files.
“Claire and Rebecca were a joy to work with. Supremely talented, the kindest of hearts and always a giggle to be had. Working with them always felt easy—nothing was ever too much trouble. Highly recommended!”
Annie Stewart
Brand Officer & Project Manager
Outcome
A celebrated edition of Christian Aid magazine to mark the charity’s 80th year.
With diligent research, planning and creativity the magazine delivered:
Impact stories spanning three continents.
Five reflective pieces.
A six-page 80@80 listicle.
10 calls to engage with external content.
More than 20 moments of praise or appreciation for supporters.
£109,603 of donations in reponse to the covering letter.